Internet-enabled physical devices have come a long way since the 1980s.

The growth of IoT shows no signs of letting up any time soon, and specific trends are already emerging for this year. TechRepublic Premium spoke with a wide range of experts to get their views on where IoT is headed in 2024.

From the article:

Have you ever tried to look up an item on your phone while shopping in a store, only to discover that you don’t have service and the page won’t load? This lack of connectivity represents a major barrier to improving the IoT experience in physical retail stores and frequently diminishes the customer experience.

“This issue not only highlights the potential for customer dissatisfaction but also reinforces the importance for retailers to prioritize and improve connectivity within their spaces to be able to take advantage of smart retail [and] IoT,” says Stephen Kowal, Chief Commercial Officer of Nextivity.

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